As what was discussed in the first chapter and some previous of the chapters, it has been said that media are very busy of looking and understanding what is the needs and interest of the people. Hence, this chapter aim is to remind us to be careful because by being careful we can see that media is guided on our needs and wants or maybe interest. Moreover, if we are careful by searching for those messages that best satisfy our needs then we are using the media effectively. On the contrary, if we are not aware and do not these things then chances are that media will be using us or you as their tool to achieve their goal.
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