There is a great help of media in sports in terms of financial, and even make the players famous in their filled. However, there is also a negative part on this, there is fall on the term automaticity, that means that we are being carried by the flow f media, and this leads us not to think anymore on what we need. What should be the solution on this? It is moderation. We need to think more and more, in terms of what is supposed to be. We need to be media literate to have better understanding on what media messages.
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